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Home > Support PPB > Corporate Support > Audience Profiles > Television

Who Is Watching Prairie Public?

Age

  • Concentrated in the baby boom generation: 62% are age 25-54.

Household Income

  • 7 out of every 10 viewers' annual household income exceeds $30,000.
  • 1 out of every 10 viewers have annual household incomes exceeding $100,000.
  • Median income level for news and public affairs viewers is $43,910.
  • Median income level for drama and performance fans is $43,069.

Education

  • More than half of all viewers have attended or graduated from college.
  • 1 in every 10 viewers has a graduate level degree.

Employment/Community Leaders

  • 1 in every 3 weekday viewers is employed in professional or managerial occupations.
  • More than half participated in two or more community activities and/or organizations during the past year.

Marital Status/Children

  • Almost two-thirds are married.
  • More than one-third have children below 18 years of age living at home.

Home Ownership & Property Value

  • Over 70% reside in single family dwellings.
  • 37% own homes valued at $100,000 or above.

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